White Label Customizations
The Maxwell POS experience is white labeled, which means you can apply your organization’s logos, colors to make the application appear as if it were built and owned by your organization. The underlying system is developed and maintained by Maxwell, but borrowers and partners interact with an experience that reflects your brand.
When the POS platform is white labeled, you can customize elements such as:
Your company logo
Your brand colors and fonts
Key messaging and borrower-facing text
Email templates and notifications
Team and branch contact information
Other workflow elements
A consistent brand experience builds borrower trust and reduces confusion about who they are working with when integrating with many different technologies. When borrowers enter their information, upload documents, or check loan progress, they see your institution’s identity throughout the process. This makes the POS feel like a natural extension of your website, your LO’s personal brand, and your overall borrower journey.
In this section, we will walk you through the areas of the point of sale experience that you can configure.
DNS Setup (Custom domain name)
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